Being able to quickly rewrite, expand and enhance PLR (private label rights) content you purchase from other content providers (a.k.a. “white lable” content) is a proven way to scale your digital marketing and self-publishing business; in fact, many solopreneurs are now able to merge PLR with AI tools to run a one-person publishing business in their home, all by themselves.
Here are a series of useful shortcuts you can make by yourself leveraging the power of AI:
Most marketers who buy PLR (private label rights) get it because they don’t have the time or talent to write the huge volume of content needed to run an online business. They know they need blog posts, emails, lead magnets, info products, and social media posts to name a few.
They’re busy and overwhelmed, so they grab PLR hoping it’ll take some of that pressure off. But then they either never use it because the know it’ll take time to revise it – or they use it straight out of the box. They become PLR hoarders or fail with their use of it.
PLR is a smart shortcut. But it’s not supposed to be a copy/paste solution. When you publish it as is, you’re doing exactly what most other uninformed buyers are doing. You blend in.
You sound like everyone else. Your list starts tuning out, your blog posts don’t rank, and your products fall flat. It’s not because the PLR content is bad. It’s because nothing about it stands out once everyone publishes the same thing.
The marketers who see results from PLR aren’t just buying and uploading. They’re applying certain tweaks that work for their niche audience. They don’t waste time rewriting every word. They use tools – specifically AI (artificial intelligence) – to do the work for them fast and to perfection.
With AI, you don’t need to be a professional writer or have hours to work on it. You just need to know what to ask for. These strategies show you how to use AI to make your PLR more personalized, more polished (which is helpful when buying PLR from many sources), and more profitable.
You’ll be able to tweak the content faster and with better results. And since these strategies don’t require hours of learning or advanced tech skills, there’s no reason to keep posting identical content when you could be turning it into something that actually performs.
Shortcut #1 – Use AI for a PLR Niche Metamorphosis
There are times when you’ll find PLR that sounds good, but it’s slightly off for your particular niche or sub-niche. Or, it might be that you’re the kind of online entrepreneur who is building businesses in multiple niches and you’d like to apply a PLR pack to all of them.
Take a pack on leaving your comfort zone, for example. This is great motivational and strategic content that could work for niches like weight loss, financial success, health and more.
But sitting down to alter a PLR pack for all of these niches would defeat the purpose of buying PLR in the first place – to save time. Let AI rescue you from this entire process. Let’s say there’s an article about Challenging Your Perceived Limitations.
The article is written for people striving for career success as an entrepreneur. But you want it to apply to someone with a health issue like low energy levels. You first want to feed the article into AI and prompt it to: “Rewrite this article leaving much of it intact, but so that it’s aimed at inspiring people with low energy levels instead of people striving for career success.”
The wording shifts from financial success to pushing through low energy obstacles with a different type of emotional tone and advice. Next, you might prompt this: “Now rewrite the original piece to apply to someone trying to lose weight who has failed more times than they can count.”
Again, the wording changes. It’s now talking about how the reader may start believing they’re broken and too weak to achieve their goal, or like they have run out of chances – but the truth is, they haven’t hit on the right approach for them yet.
One PLR piece, endless opportunities. And this can be done with any type of PLR. You might have survival mindset PLR that’s all about disasters and end of the world issues – and you get AI to transform it into a relationship piece for people who feel like they’re in a hopeless situation.