The “Competitive Hybrid Persona Synthesis” Prompt
Competitors focus on their ideal customers, but in doing so, they often leave gaps. These overlooked areas are where unique opportunities thrive. While each competitor targets their version of a perfect audience, they rarely address the traits that overlap or the needs that fall outside their immediate focus.
Bringing these fragments together reveals a clearer picture of what’s missing. By synthesizing traits from multiple competitor personas, you uncover underserved segments and discover ways to position yourself where others aren’t even looking.
Core Idea
Instead of just building a single “customer avatar,” fuse multiple competitor avatars into one or more “hybrid” personas. These hybrid personas reflect gaps and hidden similarities across the competitor landscape.
Prompt Outline
1. Step 1: Gather competitor persona data (if available) or known aspects of competitor audiences.
2. Step 2: Ask the AI to list the defining traits of these competitor personas side by side.
3. Step 3: Have the AI merge these traits to form a new persona type that no single competitor is directly catering to.
4. Step 4: Generate messaging, product features, or brand positioning that speaks uniquely to this newly synthesized persona.
Example Prompt
“You are a high-level marketing strategist. I have data on three competitor brands. Here are their typical customer personas:
* Competitor A’s persona: [traits here]
* Competitor B’s persona: [traits here]
* Competitor C’s persona: [traits here]
Please:
1. Compare these personas side by side,
2. Identify any overlapping or contradictory traits,
3. Create a new ‘hybrid persona’ that captures unserved or under-served traits across these three,
4. Propose a unique product positioning and brand messaging that targets this newly identified market.”
Why It’s Powerful
Competitors often ignore the edges between markets. A hybrid persona can highlight untapped audiences that sit at the intersection of existing ones.