AI tools are phenomenal for repurposing content quickly. Here are some quick-win ideas of how to master this skill:
REPURPOSING EXAMPLE 1
Creating a Brand-New Instant Info Product from Just One Email
You probably have at least one email sitting in your autoresponder or archives that people responded to with excitement. Maybe it got a flood of replies, a spike in clicks, or someone DM’d you and said, “This really helped me.”
Most people read that as a good sign, maybe reuse it later, then forget it. But that email is the seed of a digital product. You don’t need to write an eBook from scratch, brainstorm a new topic, or build some complicated course.
You already have the concept, the voice, the hook, and a little momentum. The shortcut is using GPT to help you stretch it into something you can charge for—without losing what made it click in the first place.
Start by picking the right email. Don’t worry about whether it was long or short. What matters is that it tackled one clear idea in a way that people cared about. It might have solved a nagging problem, delivered a smart tip, or challenged a popular belief.
The best ones usually feel like you’re talking directly to someone who needed to hear it. That’s what gives you leverage. You’re not trying to expand a random update or a fluffy listicle.
You’re building around something that already got attention and built trust. Pull that email into a doc. You’re going to use it as both the starting point and the anchor.
Read the email out loud to yourself.
Pay attention to how it sounds. That voice—the pacing, the way you explained things, the tone—that’s what your product needs to keep. When people buy info products, they don’t just want information.
They want clarity in your voice. They want to feel like you’re guiding them. So before you start generating content with GPT, you need to lock in that tone. Paste your email into GPT and say, “Analyze this email and describe the tone, sentence structure, and style used. Then match it exactly in future outputs.” That’s your voice model. You’ll use it to make sure the expansion doesn’t come out flat and generic.
Next, use a prompt to break down the structure of the email into parts. Ask GPT to identify the hook, the core message, any tips or takeaways, and the CTA. Now you’ve got a rough framework.
You can stretch each of those parts into its own section. For example, if the email started with a bold statement that challenged a belief, that becomes your opening chapter.
Expand it by explaining where that belief came from, how it hurts progress, and what shift needs to happen. If the email gave a three-step process, you’ve now got three separate chunks to deepen.
Ask GPT to expand each step with examples, reasons why it works, common mistakes people make, and simple actions to take. You’re not adding fluff. You’re building out what you didn’t have room to say before.
You’re going to find that a lot of these expansions just require good prompts. You don’t need to write ten paragraphs about step two. You ask GPT: “In my original email, step two said to XYZ. Expand that idea by explaining the mindset behind it, giving a real-life use case, and warning what happens when it’s skipped.”
That’s how you get real content without going into ramble mode. You stay in control. You don’t just say “make it longer.” You say “make this deeper, clearer, and more actionable.” That’s what makes people feel like they’re getting value worth paying for.
Once you’ve expanded the core of the email into 3 to 5 deep sections, you’ve got the meat of your product. But you still need an intro and wrap-up that makes it feel complete.
Don’t open with a long story or a generic welcome. Use the same approach that worked in your email. Hit the reader hard with a truth or pain point. Then transition into the promise—what they’ll shift, solve, or learn by the end.
Keep the energy tight. This isn’t a novel. It’s a guided fix. For the conclusion, loop back to the core message and add encouragement that pushes them to apply it. If you want, give them one final takeaway or question to reflect on. That makes it feel intentional instead of just ending.
Now format it for delivery. If you want a PDF, use a clean doc with readable font, simple section headers, and no walls of text. Break things up with white space and visual cues like bullet takeaways or boxed tips, but don’t overdo it.
You’re not designing an online course. You’re packaging a conversation. If your email had a casual tone, let that come through. People who loved the email will want the product to feel just as personal. You’re expanding, not changing the experience.
At this point, you can stop and sell it as a standalone guide. But you can also take it further. You can use the GPT expansion process to create supporting pieces that add value and increase price.
You can build a quick checklist based on the action steps. Ask GPT: “Summarize the practical steps in this guide into a printable checklist.” You can create an audio version by reading the product aloud and uploading the MP3.
Or ask GPT to turn it into a slide deck for a Loom video walkthrough. These things take less than an hour and turn your $9 guide into a $29 mini-product with assets. If you want to go even further, ask GPT to write a short workbook with reflection questions based on the key ideas.
Say, “Create 10 thoughtful, open-ended questions that help someone implement the ideas from this guide and evaluate their progress.” That workbook can be a separate bonus, a bundled upsell, or even the base for a live workshop. You’re not creating new ideas. You’re just reformatting what already exists and making it easier for someone to apply.
All of this builds off one single email. That email is now the first touchpoint in a sales funnel instead of just a freebie. You can include a link to the product right at the end and automate the delivery.
It can be an instant offer when someone joins your list, a tripwire on your thank-you page, or a no-brainer bump to an existing product. The best part is you never had to sit around wondering what to create. You started from something that already proved it worked.
Once you’ve done this once, you’ll see how scalable it is. You can go through your email archive and pull out three more like it. Now you’ve got the base for a product series. You can theme them together and bundle them.
Or split them into quick wins and stack them into a membership. You stop staring at a blank screen and start working with material that’s already halfway done. GPT fills in the rest, and you edit with intention.
The value here isn’t in creating more. It’s in recognizing what you’ve already built and leveraging it with tools that work fast. Every email that got traction has the potential to become something paid.
Not because it was long or polished, but because it hit a nerve. If it made someone stop scrolling, it can make someone click buy. Your job is to guide the expansion, make it digestible, and wrap it in a format that feels complete.
Let GPT handle the grunt work. You just bring the voice, the insight, and the human touch that makes it yours. That’s how you build a product in a day, using content you already wrote and a shortcut that scales.
NEXT: Speedy PLR Hack That Repurposes Your White Label Content in Mere Minutes